{"id":9256,"date":"2022-02-24T14:26:33","date_gmt":"2022-02-24T13:26:33","guid":{"rendered":"https:\/\/urbanpractices.com\/expertise\/service-design-new-uses\/"},"modified":"2025-02-06T16:48:58","modified_gmt":"2025-02-06T15:48:58","slug":"service-design-new-uses","status":"publish","type":"page","link":"https:\/\/urbanpractices.com\/en\/expertise\/service-design-new-uses\/","title":{"rendered":"Service design \/ New uses"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row gap=&#8221;0&#8243; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1648226085376{padding-top: 7% !important;padding-bottom: 5% !important;background-image: url(https:\/\/urbanpractices.com\/wp-content\/uploads\/2022\/02\/AdobeStock_301440999_Preview.jpeg?id=8588) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; bg_color_value=&#8221;rgba(0,0,0,0.35)&#8221;][vc_column]<style>.ld_fancy_heading_6a6782392f1fc h1{font-size:44px;color:rgb(255, 255, 255);}.ld_fancy_heading_6a6782392f1fc .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-center ld_fancy_heading_6a6782392f1fc\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"><span class=\"ld-fh-underline\"><\/span> Service design \/ New uses<\/span><\/h1><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1643793517056{padding-top: 30px !important;padding-bottom: 90px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:7%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243;]<style>.ld_fancy_heading_6a6782392f4c6 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-justified ld_fancy_heading_6a6782392f4c6\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Co-construction<\/span><\/h2><\/div><style>.ld_fancy_heading_6a6782392f5cb p{font-size:18px;line-height:2.5em;}.ld_fancy_heading_6a6782392f5cb p {margin-bottom:2em !important;  } .ld_fancy_heading_6a6782392f5cb .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a6782392f5cb p {margin-bottom:2em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a6782392f5cb\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Our approach to innovation, centered on usage value leads us to imagine and design usage scenarios by involving the various stakeholders of the project, conducting personalized interviews and organizing co-construction workshops.<\/span><\/p><\/div><style>.ld_spacer_6a6782392f68f{height:32px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a6782392f68f\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_6a6782392f860\" class=\"liquid-img-group-container ld_images_group_container_6a6782392f860\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_6a6782392fa5f\" class=\"liquid-img-group-single ld_images_group_element_6a6782392fa5f\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1280\" height=\"853\" src=\"data:image\/svg+xml;charset=utf-8,&lt;svg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1280 853&#039;%2F&gt;\" class=\"attachment-full size-full ld-lazyload\" alt=\"design des services\" srcset=\"\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-src=\"https:\/\/urbanpractices.com\/wp-content\/uploads\/2022\/03\/design-des-services.jpg\" data-srcset=\"https:\/\/urbanpractices.com\/wp-content\/uploads\/2022\/03\/design-des-services.jpg 1280w, https:\/\/urbanpractices.com\/wp-content\/uploads\/2022\/03\/design-des-services-300x200.jpg 300w, https:\/\/urbanpractices.com\/wp-content\/uploads\/2022\/03\/design-des-services-1024x682.jpg 1024w\" data-aspect=\"1.5005861664713\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1643793508672{padding-top: 30px !important;padding-bottom: 90px !important;}&#8221;][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_6a678239409e7\" class=\"liquid-img-group-container ld_images_group_container_6a678239409e7\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_6a67823940b7e\" class=\"liquid-img-group-single ld_images_group_element_6a67823940b7e\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1500\" height=\"1000\" src=\"data:image\/svg+xml;charset=utf-8,&lt;svg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1500 1000&#039;%2F&gt;\" class=\"attachment-full size-full ld-lazyload\" alt=\"news ways working living\" srcset=\"\" sizes=\"(max-width: 1500px) 100vw, 1500px\" data-src=\"https:\/\/urbanpractices.com\/wp-content\/uploads\/2022\/03\/news-ways-working-living.jpg\" data-srcset=\"https:\/\/urbanpractices.com\/wp-content\/uploads\/2022\/03\/news-ways-working-living.jpg 1500w, https:\/\/urbanpractices.com\/wp-content\/uploads\/2022\/03\/news-ways-working-living-300x200.jpg 300w, https:\/\/urbanpractices.com\/wp-content\/uploads\/2022\/03\/news-ways-working-living-1024x683.jpg 1024w\" data-aspect=\"1.5\" \/><\/figure>\t\t\t\t\t<\/div><!-- \/.liquid-img-container-inner -->\n\t\t\n\t<\/div><!-- \/.liquid-img-group-content -->\n<\/div><!-- \/.liquid-img-group-single -->\n\t\n\t<\/div><!-- \/.liquid-img-group-inner -->\n<\/div><!-- \/.liquid-img-group-container -->[\/vc_column][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_left_medium:12%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243;]<style>.ld_fancy_heading_6a6782394cbf7 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-justified ld_fancy_heading_6a6782394cbf7\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> New Ways of Working &amp; Living<\/span><\/h2><\/div><style>.ld_fancy_heading_6a6782394cdf2 p{font-size:18px;line-height:2.5em;}.ld_fancy_heading_6a6782394cdf2 p {margin-bottom:2em !important;  } .ld_fancy_heading_6a6782394cdf2 .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a6782394cdf2 p {margin-bottom:2em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a6782394cdf2\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Our exploration focuses on new uses. To do so, we rely on a prospective watch that we relate to the expectations of future users. We identify market solutions and imagine the most relevant assemblies to meet the identified use cases, taking into account the application environment and the IT strategy of our customers.<\/span><\/p><\/div><style>.ld_spacer_6a6782394cefe{height:32px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a6782394cefe\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1643793517056{padding-top: 30px !important;padding-bottom: 90px !important;}&#8221;][vc_column enable_content_animation=&#8221;yes&#8221; ca_init_scale_x=&#8221;1&#8243; ca_init_scale_y=&#8221;1&#8243; ca_init_scale_z=&#8221;1&#8243; ca_init_opacity=&#8221;0&#8243; ca_an_scale_x=&#8221;1&#8243; ca_an_scale_y=&#8221;1&#8243; ca_an_scale_z=&#8221;1&#8243; ca_an_opacity=&#8221;1&#8243; offset=&#8221;vc_col-md-6&#8243; responsive_css=&#8221;padding_right_medium:7%25&#8243; ca_duration=&#8221;1600&#8243; ca_delay=&#8221;160&#8243; ca_init_translate_y=&#8221;30&#8243;]<style>.ld_fancy_heading_6a6782394cff2 .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-justified ld_fancy_heading_6a6782394cff2\">\n\t<h2 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Service design<\/span><\/h2><\/div><style>.ld_fancy_heading_6a6782394d12c p{font-size:18px;line-height:2.5em;}.ld_fancy_heading_6a6782394d12c p {margin-bottom:2em !important;  } .ld_fancy_heading_6a6782394d12c .lqd-highlight-inner{height:0.275em;bottom:0px;}.ld_fancy_heading_6a6782394d12c p {margin-bottom:2em !important;  } <\/style><div class=\"ld-fancy-heading ld_fancy_heading_6a6782394d12c\">\n\t<p class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> Once the solutions have been identified and in order to meet the needs of the users as closely as possible, we propose to conduct a service design process to define the specific interfaces most appropriate for the users in the context of the project.<\/span><\/p><\/div><style>.ld_spacer_6a6782394d1fc{height:32px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_6a6782394d1fc\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-0 vc_col-md-6&#8243;]<div id=\"ld_images_group_container_6a6782394d2d2\" class=\"liquid-img-group-container ld_images_group_container_6a6782394d2d2\"  >\n\t<div class=\"liquid-img-group-inner\">\n\t\t<div id=\"ld_images_group_element_6a6782394d469\" class=\"liquid-img-group-single ld_images_group_element_6a6782394d469\" data-shadow-style=\"4\" data-roundness=\"4\" data-inview=\"true\" data-animate-shadow=\"true\">\n\t\n\t\t\n\t<div class=\"liquid-img-group-img-container\">\n\t\t\n\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"liquid-img-container-inner\" >\n\t\t\t<figure ><img decoding=\"async\" width=\"1500\" height=\"962\" src=\"data:image\/svg+xml;charset=utf-8,&lt;svg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; 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